Calling someone a witch may not be endearing, since it is generally used to indicate that someone isn’t very nice. I suspect that may come from the idea that someone doing witchcraft is being manipulative — using alternative means to bring about a certain result. Of course, being “crafty” has negative connotations, too, but to use skill and knowledge to make the most of a situation seems admirable. Isn’t it interesting in how the words we use shape how we think about people and circumstances?
What about magic? The word has sparkle to it, and poetically points to unexpected, mysterious happenstance. But yesterday’s magic is today’s science! The truth is that our words and thoughts have power and magic to them. The power to shift our perspective and change our experience of life. So next time you encounter someone witchy, or find yourself suspicious of how something came about, try finding other words to frame them. You may find that that the crafty become creative, the pushy become pro-active, and you make the ambitious your allies.